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ÉTÉ

Consultant—Fall 2013

Été is a women’s swimwear brand founded in 2012. Having some small success selling their collections wholesale to high end retailers such as Barney’s, they are now inspired to build a direct to consumer ecommerce platform, allowing women to find great bathing suits without the unpleasant act of going to a store and trying them on. I was brought in to create their business plan and an investor presentation. 

Business Plan Development

Working closely with the founders, I drew out their vision and together we solidified their value proposition, target audience, and brand story. Through market and consumer research, I was also able to size the opportunity and understand the consumer need.

I crafted a forward looking 5 year financial model for the operation, building out revenue and cost projections, traffic sources, customer acquisition techniques, demand forecasts, inventory plans, cash requirements, and a summary of the investment opportunity. 

Investor Presentation Design

To compliment the business plan, I designed an investor presentation for the founders to walk potential investors through. This was designed to simply communicate their vision and allow investors to understand the product/service, market need, and investment opportunity.